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Suite: Marketing and Sales Standards for non-specialists (Council for Administration)

Title Suite(s) Originator Suite
Identify opportunities to maintain and increase revenue 1 Council for Administration
Research Customer Needs 1 Council for Administration
Prioritise Your Target Customer 1 Council for Administration
Focus your resources upon those marketing activities offering the best return 1 Council for Administration
Plan Your Selling Activities 1 Council for Administration
Manage Marketing and Sales Budgets 1 Council for Administration
Target and Promote your products/services effectively 1 Council for Administration
Make sure that your customers can access your products and services 1 Council for Administration
Plan and monitor the work of sales teams 1 Council for Administration
Plan the promotion of your products and services 1 Council for Administration
Determine Opportunities for International Sales 1 Council for Administration
Use Customer Information Effectively 1 Council for Administration
Manage the Buying in of Marketing Services 1 Council for Administration
Work with Suppliers of Marketing/Sales Services 1 Council for Administration
Prepare sales proposals and deliver sales presentations 1 Council for Administration
Sell products and services to customers 1 Council for Administration
Negotiate sales of products and services 1 Council for Administration
Manage Sales Relationships with Customers 1 Council for Administration
Provide after sales support 1 Council for Administration
Evaluate the effectiveness of marketing and sales activities 1 Council for Administration

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