Make sure that your customers can access your products and services

Overview:

This unit is about making sure that your organisation’s products/services are available to its target customers via the most appropriate and effective means. It includes identifying customer needs in terms of accessing the products/services, and any associated information requirements, establishing objectives and identifying the resources required, including the use of any third parties/intermediaries. Examples of appropriate and effective means, often termed ‘distribution channels’, include making the products/services available via a sales team, or via direct marketing (including ordering via the internet     elephone/mail order), retail outlets, and/or via a third party.

Keywords: Make sure that your customers can access your products and services