Identify and gain alternative forms of publicity for a live event

Overview:

This unit is about making the best possible use of the opportunities for coverage in the media that are available. You need to understand all the processes involved in marketing and promotion of live events, where identifying and gaining different forms of publicity fits into this, and why it is important.
You will be required to be enthusiastic and passionate about live events, keep up to date with current trends and be proactive in your approach to work.

Keywords: publicity, promotion, advertising, live event, gig, show, concert, marketing